Comunicación digital y cobertura periodística en redes sociales del Club Deportivo Macará

Abstract

The Digital Communication and journalistic coverage on digital platforms have had a very significant boom not only in Ecuador but also in Latino America and the world, whether in the sports, social and economic part, this is how they are driven to create various methods and strategies to reach any target audience within the different digital platforms , since not being present in them today is not an option. The research determined the importance of digital communication and journalistic coverage on the social networks of club Deportivo Macará, in order to improve and potentiate the contents with in the different digital channels of the club. The research has made clear the objectives both general and specific that have allowed to determine the importance of being present in digital social networks today, as do various sports teams around the world with criteria, responsibility and generating content according to the reality of the context in which the research was developed. The support of club Deportivo Macará was important in research since through its digital channel and its followers have obtained relevant and important data and information, supporting the improvement and potentiate institutional social networks, to afford alternatives and communication elements for development in each of the social networks used with in the club , the rise of Ecuadorian soccer in international turners allow the eyes of the world to pay attention to Ecuadorian soccer, and what a link more, than social networks to know the institutional, sports and human aspect of Club Deportivo Macará.