Estudio de factiblidad para la implementación de una planta productora de cerveza artesanal con encapsulados de enterogermina® (Bacillus claussii), en el cantón Latacunga de la provincia de Cotopaxi

Abstract

In the present study the feasibility for the implementation of a craft beer production plant containing enterogermina® capsules (Bacillus claussii) was evaluated, for this a market, technical, economic and financial evaluation study was developed. Through the market study the potential demand of the product and the best location for the plant in the Latacunga canton of the Cotopaxi province was determined, in addition the technical study determined that the brand of the company will be “Mashca” due to the high impact it has This word in the inhabitants of the province. In the economic and financial study it was established that the annual production will be 33,000 liters of beer, which represents 100,000 bottles of a volume of 330ml at a price of 2.40 dollars aimed at people aged 20 to 49 years. The total investment of the determined project is 146,580, dollars net income is 36.7 percent with an expected growth of 3 percent, similar to that of old breweries. This means that the first year will earn 36,763 dollars and the fifth year 91,511 dollars; the cost benefit ratio is 1.63; equilibrium point that will be reached by exceeding sales equivalent to 180,137 dollars, an IRR of 54.2 percent was finally obtained, which demonstrates that the investment project is feasible and profitable.