Imagen corporativa y estrategias de comunicaicón para el Centro Comercial Ferroiviario de la Ciudad deAmbato en el periodo marzo- agosto 2018

Abstract

Understanding the field of communication and its various forms to develop it is not an easy task, but a work of love and dedication. The following research focuses on the fourth branch of social communication, and it is the Organizational, the same that works with entities, institutions or organizations focused on providing a good or service to the public. In this case we have a guild of merchants who depend on a public and their work is the purchase and sale of clothing wholesale and retail. It is intended to work on the image and corporate identity of the place where people work, since this site does not have a representative icon; Therefore, it is important that everyone knows that the image is an important part of communication and more so of a group of associates, as is the case. The corporate image is a graphic representation, which is developed through different points, its elaboration is made up of history, colors, corporate values, opinion of the people, and after doing a previous investigation to obtain the necessary information so as to obtain what A brand manual is determined. Internal communication is also necessary, which encompasses the relationship and information that exists within the association (between merchants), as well as external communication that deals with the relationship between customers and merchants; These two phases are the fundamental pillar for organizational communication flow properly and can show a quality image to your audience and competition at the local level.