Creación de una empresa de fabricación de carteras en fieltro en la ciudad de Ambato

Abstract

Lanita Love is a company dedicated to the elaboration of felt wallets, located in the city of Ambato in the parish of Augusto N. Martínez of the Ambato canton of the Tungurahua Province. The objective that led me to develop this project of entrepreneurship is to take advantage of the teachings of our ancestors on the technique to make felt that day after day have been disappearing, due to the process of acculturation suffered by indigenous communities. The entrepreneurship project consists of: a market study that conducts research to find out about tastes, preferences and needs of our felt wallets for women belonging to the economically active population of the city of Ambato; a technical study, which determines the optimal location of our micro business; an economic and financial study, where the investment is analyzed and evaluated. The project, was designed under the research method: Descriptive-Quantitative, method that allowed to auscultate data and information through an important survey to know the acceptance of the felt portfolios in terms of products, prices, promotions, these factors are very important for Know the situation and expectations of the consumer. The company Lanita Love has a favorable profitability for the results obtained by conducting a financial study, encouraging the development of entrepreneurship and generating sources of employment.