Redes sociales en el pueblo Kichwa Salasaka: estudio comparativo entre nativo y Millennial gigital

Abstract

The globalization of information derived, among other things, the accelerated advance of telecommunications that has led to the easy access to knowledge of other cultures and traditions; Due to this, it is common to see how society has been appropriating foreign fashions and cultural patterns, leaving behind the native cultural and folkloric roots, losing cultural values and identity. The use of digital social networks is changing the dynamics of life; for example, Facebook constitutes a space of communication where different cultures and ideologies converge, between patterns of behavior, social relations, traditions; in itself the elements that ancestrally have been part of the culture of individuals, which are being modified by the impact of this medium. The structure of Facebook induces the user to join a hegemonic language in the network; However, it is not only the network that leads young people to forget the language, for example the Kichwa, but it is the same context of the indigenous youth that makes the learning of a Kichwa reader-writing impossible; so the transfer of the language to the social network has not had its development according to the generations that have experienced the advance of digital communications. For an educational model of literacy in digital culture and technology aimed, mainly, at the training of adolescents and young people as citizens of the digital ecosystem. For this, we have structured this essay in three sections. In the first we describe the main characteristics that define the so-called generation of young people born at the end of the 20th century and the beginning of the 21st (which some authors have called Millennials) as a contemporary generation and deeply marked by the emergence, generalization and omnipresence of digital technologies. In the second, we approach the concept of digital identity as a key and substantive element to be able to function successfully in cyberspace as a subject with definite identification signs.