Propuesta de creación de una empresa productora y comercializadora de bebida energizante natural a base de guayusa en la ciudad de Ambato

Abstract

The present work focuses on the creation of a company producing a natural energy drink made with guayusa with a view to positioning it in the market of the city of Ambato. The company Vicmag Cía. Ltda. Will be dedicated to the production and commercialization of the natural energizing drink of guayusa and will put a natural product within the reach of the ambateños consumers. Using field research as a methodology to obtain the information that was carried out through an instrument such as the survey, which was applied to potential users who were part of the sample. The reason for which the present undertaking will be carried out is to contribute to the socioeconomic development of young professionals who seek sources of income, and the lack of these identify that there is no natural energy source in the market, this venture the opportunity to undertake and contribute to the economic development of farmers producing this plant native to the Amazon. Through the results obtained in this research, the company will be allowed to determine the feasibility of the venture, through the market study will know the level of acceptance of the product in the city, also based on the financial study may be known the economic profitability that the company will have over the investment made, allowing it to set business goals with the objective of seeking the development and business growth of the brand. Finally, the launch of the energizing drink of guayusa will be proposed, through the company Vicmag Cía. Ltda. In the city of Ambato, which will be realized with strategies of high impact for the placement of the product, which will have a presentation of 500 ml.