Las herramientas social media y su aplicación en los medios Online

Abstract

The aim of this research work is to analyze the relationship between the study variables of the digital transition of newspapers and the adaptation of their contents for readers. The present investigation was carried out to subjects of study linked directly with sports athletes of Ambato canton. This investigation is based on legal, philosophical or other aspects. The statistical contribution through the collection of information suggests the ways in which this investigation should be conducted in the face of the different threats and weaknesses that may arise during the course of the investigation. The exercise of the opportunities presented from the analysis and interpretation of results, proposes to land on the mainland and give a coherent response to the work, through concrete, accessible and reliable solutions, allowing both access and cultural action of the population studied. For this, a research was carried out with an ethical approach and based on a structured methodology, oriented to the verification of the hypothesis, which states that the digital transition of the newspapers and the adaptation of its contents for young readers of the Ambato, this is demonstrated through the real statistical data obtained in the collection technique and the statistical verification method.