“Influencia de factores externos del modelo de comportamiento del consumidor en la selección de los destinos turísticos del cantón Patate”

Abstract

The tourist sector, is a reason of great interest and importance worldwide and being Ecuador a country with extraordinary places, in Tungurahua a tourist destination is the Patate canton where the beauty of the viewpoints, flora and fauna is exalted and it is neighbor of the canton Pelileo via q leads to Baños, where tourists can admire the splendor of sunset and the dawn of the green fields that the canton has. For the same reason, the present research works has focused on carrying out a broad analysis and identifying the influence of external factors of the consumer behavior model in the selection of tourist destinations in the Patate canton and thereby analyze these factors to enhance the visit of more tourists to the main tourist places of Patate canton. The data shown in the survey showed that the lack of theoretical and informative knowledge about the canton influences the external factors of the consumer behavior model associated with the tourist, as there are no contextual stimuli or factors of marketing as advertising to be an option to visit and know the benefits of this. Thus the proposal resulting from the research I address to identify and design publicity and promotion with the approach of the realization of a tourist guide directed national and international tourists detailing the benefits of each of the tourist places associated with the buying behavior of the tourist starting of stimuli or contextual factors of marketing as advertising.