Creación de una línea de producción de tomate deshidratado para la asociación “ASOTOTUN” de la provincia de Tungurahua

Abstract

The Association of Production Tomatera the Three Juanes Tungurahua “ASOTOTUN”, he/she is born in the year 2015 for the initiative of a group of 15 producing of kidney tomato and tree, in defense of the interests of the farmers and their commercial activities, it is for this reason that by means of Resolution No. SEPS-ROEPS-2015-900641, October 08 2015 are granted the artificial personality to the Association. The present project had as purpose to determine the feasibility of the creation a line of tomato production dehydrated in the county of Tungurahua, by means of a situational diagnosis on the tomato production, a market study that identified the potential clients of the company and an economic and financial study that it showed the financial feasibility for the emprendimiento. In the results obtained in each one of the developed chapters, it was evidenced that a line of production of dehydrated tomato can contribute a bigger liquidity to the association and this in turn obtains a competitive advantage in front of the other associations, creating conditions to impel the necessity to create and to promote the asociatividad with business focus as alternative for the small producers in its search of generating competitiveness and development. With the realization of this entrepreneurship it is sought to influence in the decision of the clients' purchase through a dehydrated, same line of tomato production that you/they will allow to the association a bigger market participation in the canton Ambato, being this project the way to begin to take the first steps in the implementation of a line of production of dehydrated tomato and to satisfy the necessities of the clients.