Sistema de información de mercado para el sector de agroalimentos de los mercados de la provincia de Tungurahua

Abstract

The agribusiness-marketing sector of the province of Tungurahua is the main commercial market of the country, as the wholesale market of Tungurahua welcomes a large number of merchants and producers from all over Ecuador. It sells agro-foods produced in almost all provinces, In such a way that the development of this trade is so important since the prices of the products at national level are determined by the prices of commercialization that take place in the province of Tungurahua, taking into account that these are in constant fluctuation, and that This variation of prices affects the national economy and above all the consumer's pocket. The elaboration of this project gave way to establish the information systems currently used since the purpose of these is to provide information to the marketing units in order to disseminate it in order to keep producers and traders informed about the prices in force And its continuous fluctuations in relation to agro-food products, and thus support the direct marketing processes of all producers and traders. The results obtained with this proposal is the increase in the commercialization of agri-food products in the markets of Tungurahua province, since the information provided helped to make appropriate forecasts of the future behavior of the products for the following product fairs, in addition provided information on the costs of product mobilization to different markets. The proposal is to create information systems for price fluctuation, based on different technological and documentary tools that facilitated the socialization of information, benefiting producers and traders in the Tungurahua province markets.