Maquetación del periódico “Vanguardia” y su influencia en la transferencia de información al público del cantón Salcedo

Abstract

The newspaper since its born has been marked in the communication development of the society present, environment, culture, daily life. It made an important role in the social process of Ecuador and other parts of the world, making important changes in the human condition; in it reflected facts, political events and realities that emerged and became into historical schemes. It´s a reality that this media becomes into an important source for keeping social memory. In the canton “San Miguel de Salcedo”, it gives rise to “Vanguardia”, a sunday newspaper that was born with a marvelous first edition with the objective of inform to the Salcedo´s people about everyday events, political facts and public opinion since 1997. With 20 years at the service of the community, it becomes into a traditional classic own of the place. It´s true that “Vanguardia” nowadays doesn´t show victorious in the face of the new informative needs, since the impetuous growing increase of the new generation of readers asks for having a nicer visual experience. The making of this investigation proposes to analyze the structure of “Vanguardia” newspaper, and determine the influence and transference of information to its audience in the “Salcedo” canton, developing a rigorous study about editorial design and the composition of a newspaper (journalistic ethics, reticule, typography, chromatic, page elements, margins, among others), in addition to the characteristics of the consumer audience for in this way validate the given proposal, define a size, and distribution of informative data. Although in the initial concept the editorial design is mentioned as principal axis, many of the editorial enterprises at the time of make a publication, don´t apply circumstantially these principles, that´s the reason because it´s a big success to considerate fully and deduce very well which and from what class are the problems that stalk the media.