Rol de la mujer en el cambio generacional en las empresas familiares de la provincia de Tungurahua

Abstract

Family businesses, the main interest of its founder is to maintain itself over time, transferring its legacy to the next generations without losing its family identity. The objective of the present investigation is to identify the role of women in the generational change in the family enterprises of the province of Tungurahua, being the woman part fundamental in a process of succession in the family enterprise, that brings well-being, communication, agility in the process, and helps to create a balance between family and company. In the research, the data collection technique is the survey, taking as a sample 378 family businesses in the province of Tungurahua, where the value given by the owners to the women in the generational change was determined, the same ones that are considered leaders emotional, as well as educators of future generations and important in the transmission of values; in addition, that family enterprises are allowed to progress professionally with greater opportunity to obtain managerial positions. For the above, it is determined that the family companies intend to prepare potential successors with values through the family nucleus led by the woman, who will form the future successor without losing its essence of maintaining family ties and its emotional character.