Creación de un nuevo servicio de cuidado infantil en el Centro de desarrollo My Little World para niños con capacidades especiales en la ciudad de Latacunga

Abstract

The My Little World development center aims to take care of children who are part of the center, in addition to services such as care and personalized teaching and have increased their services with the following Initial 1 and initial 2. The implementation of this service has focused on the creation of a new service for children with special abilities since the current society in which we live should promote inclusion based on the rights of people with special abilities with the purpose of ending the exclusion in both public and private institutions. After completing all the field research, the data obtained through the 176 surveys carried out to potential customers indicated that the market price of the new service will be 15 dollars giving us to understand that it is an accessible service, the success of this service will be the publicity and the benefits that will offer the same, the clients believe that this service will help the continuous development of the children with special capacities. After capturing the image of the Child Care Center with the new child care service with the potential of advertising and promotion to potential clients will be through mass media such as radio, print and social media; on the other hand you will find promotions aimed at facilitating the positioning of the service. Personalized care and education, brain training and gymnastics, specialized stimulation, hour care and attention and weekend care are the services offered by the Child Care Center for the satisfaction of parents and their children.