La toma de decisiones y participación de mercado en ventas del sector asegurador de la ciudad de Ambato provincia de Tungurahua

Abstract

The present research work was carried out in the insurance sector of the city of Ambato, this sector specializes in producing a security service, covering certain economic risks ie they can be insurable in the production and consumption units as in the same way personal property and life risks; this paper seeks to know the relationship between decision-making variables and market share in Ambato City Insurers, pursuing the main objective "Analyze the market share in sales based on the management decision making that contributes to the development of the sector ". From the information collected it was noticed that the market share is considerable, and therefore is a very relevant factor when visualizing the expansion of the market.. Finally, it was concluded that the decision-making variable influences the market share notably, since the good selection of opportunities helps the improvement and growth of the sector in future years; it is suggested to rely on a model of decision-making based on an existing one to optimize sales levels in addition to contributing the profits of the various companies that make up this sector trying to consolidate a single mentality in choosing the most favorable alternative for the organizations. t is suggested that insurance companies should focus more on attracting clients by disclosing the various benefits that insurance policies have and how they help them in the event of a claim