Creación de una empresa “la vida en dulce repostería creativa” para la producción de tortas temáticas en la ciudad de Ambato

Abstract

The creative baking is to decorate sweets with the maximum detail using the maximum creativity possible applying the latest trends. These sugar sculptures mark the before and after for its culinary value and incredible aesthetic value. The techniques used in this type of pastry, coming from the United States and England, have attracted a large number of people, mostly women, to a new craft activity with a market acceptance that is raging. Gómez (2014) The creation of a company that produces and sells themed cakes contributes to the socio-economic change of zone 3, and of course, in the canton of Ambato, to become a company that generates new sources of employment. For this reason, the present work of entrepreneurship has focused on a market study that helps to support the need for the acquisition of thematic cakes by the customers of the city of Ambato, in order to create a company that awards a product Of quality and can offer sources of work to the people of the town to energize the economic sector. Thus the resulting proposal is directed to the financial study because the analysis of monetary units and the investment for the creation of the company can verify the feasibility and feasibility of the project to know the profit according to several parameters for its implementation as it is: Interest rates, inflation, VAT, income tax, etc., therefore, it is important to know the current market situation in which the enterprise is going to develop and the elements that may affect its execution.