Comportamiento vacacional del turismo en la provincia de Tungurahua

Abstract

The province of Tungurahua is well known for being an administrative, economic, financial and commercial center that helps in the economic growth of the country but also has a large influx of visitors to the different tourist attractions that it presents. The present research project "Holiday behavior of tourism in the province of Tungurahua" focused on the determination of behavior with a tourism GDP of 5% at the national level, developed in the different cantons of the province, which required the investigation Of the main strategies by the different tourist attractions that have managed to keep up with the new trends of the tourist merecado. The research demonstrated statistical results of modeling and correlation using the MACTOR model (Matrix of alliances and conflicts: tactics, objectives and recommendations) and SPSS programs (quantitative data evaluation of frequency tables and correlation of variables), these data allowed to base the Stages and development of the supply and demand of attractive places for tourists and necessary factors that will establish the identification of the seasons of visits, tastes and preferences at the moment of tourism in the province, fundamentally promoting satisfaction as a key factor for success Of tourism ventures in the province, focusing on the best results of the research. The resulting proposal of the investigation was directed to the identification of the behavior, the perception, and the profile of the tourist in agreement to the mobility and accessibility in the province of Tungurahua as determining factors of the strategies of success and failure in the enterprises and of a correlational research.