Diseño e implementación de herramientas de marketing digital para la venta de equipos de comunicación móvil para la empresa Cellular Market a través de un emprendimiento en la ciudad de Ambato provincia de Tungurahua

Abstract

Cellular Market is dedicated to the importation, marketing and repair of cell phones, tablets, among other electronic devices, has been characterized by being a company in constant renewal that is to say, as the technological market evolves and there is a launch attempt to import said technologies to put them Within reach of customers, as well as being able to give technical support to all those who trust them. The main reason for this venture is the need for Cellular Market to venture with its products and services in new marketing channels, in order to reach more consumers, in addition, being a company that sells technology it is imperative that media be used Digital to interact with the people who surf the internet and that constitute the company's target market. The results obtained from the venture are: first, the generation of a digital platform that allows the company to market its products and services more quickly and taking into consideration that the internet has become the most effective means of communication today; In addition, it was possible to show the high interest of shopping on the Internet, and that in our environment is a strategy that has not been exploited properly. Thus the proposal resulting from the venture is the design and implementation of digital marketing tools for the sale of mobile communication equipment for the company Cellular Market through a venture in the city of Ambato province Tungurahua.