Diseño de packaging personalizado con la utilización de la técnica Scrap Festa para la decoración de eventos

Abstract

The present project has aimed the creation of a company related with the graphic design career, the same that is focused on creating personalized packaging for social events using the Scrap Festa technique, joining other traditional techniques in graphic design and taking advantage other facts previously determined by the market study to start the company and to position it.

Packaging has been taken for granted and relegated to just be used to envelopes or wrappings and container, but it can have alternative uses to create unique pieces for decoration, combining the vision of packaging and its application for the users, by using dies, cutting marks and folding marks, graphic design and a variety of materials try to create a different and innovative approach.

The company pretends to offer quality products by combining diverse techniques that are explained during the present document, by then creating packaging pieces focused on the preferences and needs of the client, by then generating satisfaction and giving them the possibility to be part of the process, in the design and manufacturing the pieces and giving them a sense of belonging with the purchased products.