Caracterización de la cadena de suministro de servicios turísticos de la provincia de Tungurahua.

Abstract

Tourism is one of the activities that generates income for the country, however, the supply process within its supply chain limits the actions that must be developed in the sector, therefore, it is proposed as an objective: to identify the chain of Supplies for the provision of tourist services in the province of Tungurahua, so that it is known the development of productive activities in the tourist destination. This work is oriented from the perspective of the development of breadth and length, aspects within the supply chain that has not been applied to tourism. Whose research is carried out based on the critical social epistemological approach, allowing a quantitative approach in the research, whose information is collected through the search of information in state databases and the application of 308 surveys to companies in the tourism sector. The data show that: the amplitude is constituted by the tourist agents to: gastronomy, hotel, recreation, travel agencies and transport. And, the length by the links within the supply chain through direct and indirect channels. It requires 4.8 suppliers per location, except for travel agencies requiring 8.8 suppliers; In addition, tourism companies allocate 28% of their income to the payment of labor, 14% to basic services, 14% to taxes and 20% to investment, leaving an operating profitability of 22%. Improve in the medium term with the targeting of resources for innovation in tourism products and / or services.