La Planeación estratégica y su relación en el Desempeño laboral de los trabajadores de la empresa OFFSET Ambato.

Abstract

The PRINT "OFFSET" I located in Canton Ambato, Tungurahua province, with its owner Mr. Alberto Wool Castro, began its activities 38 years ago, the same as using as an important tool graphic design, provides advertising, is dedicated the production of books, flayers, books, magazines, pamphlets, posters, invitations, boxes for interiors, etc. It is for this reason that in the present research project has developed an extensive analysis of internal and external business environment in order to implement a strategic plan to improve worker performance. The data obtained in the research project applied to customers of the company indicates that it is important to apply a Strategic Planning, leading to better work performance of employees and thus meet the objectives in the short medium and long term. As an alternative solution to the problem of a strategic plan covering internal and external situation of Ambato OFFSET and strategies are proposed to improve the administrative situation of the company was developed.